An XML sitemap is a key player in search engine optimization as it helps in crawlability and fast indexation. Fast indexing has a major effect on SERPs because all search engines are hungry for fresh and dynamic content. World is never void of breaking news and interesting updates – and search engines like to dish it out to readers, super fast.
Logically, indexing must happen at lightning speed so that search engines can throw up relevant sitelinks pertaining to a relevant resource or numerous other sources with related information. This is especially true for webistes which are constantly updated with real-time content. Here comes the need of something that can catalyze the crawling and indexing process – it is known as an XML sitemap.
Get Your Site Quickly Indexed with XML
As an SEO element, the role of XML sitemap is pretty commendable because it sends an invitation to the web spiders to come and crawl the site and index it pretty fast. The prime role of a sitemap in XML format is to make each and every url of a website visible to the search engine robots. Hence, webmasters make sure that they generate an XML sitemap and submit to search engines, instead of waiting for default crawling by web robots.
Since XML sitemaps links to every other internal web page, it act as a beacon for web spiders; they sequentially crawl the links by moving from one page to the another. This helps a new website with few backlinks get easily discovered by search engines. This also solves the problem of getting backlinks from external sources in order to direct spiders to the new site.
Even dynamic websites which are built on the platform of Flash, AJAX or other non-HTML languages can easily be tracked and indexed by robots via an XML sitemap. Incorporating an XML sitemap for such a site is more important because spiders fail to crawl the non-readable flash and AJAX content.
There is an exclusive feature of XML sitemap that help in effective indexation. This feature pertains to the incorporation of additional information or metadata about every single url. Date of last updation, frequency of content change in site and setting of priority are some relevant information which help web spider and search engines work more intelligently.
Fast indexation is one of the effective means to get listed and ranked on the search engine result pages – definitely the aim of any webmaster. Hence, it is the prime responsibility of a webmaster to create an XML sitemap with the purpose to make a marked difference in the indexation process. The speed of indexation of a site having an XML sitemap is high compared to a website which does not have an XML sitemap.
The above statements boil down to one single point – get spiders discover what your site contains with an XML sitemap! As of now, there is no strict convention for XML sitemap generation and submission. But future days seem bright for this practice aimed at faster crawling and indexing of websites.
Fast crawling and indexing via XML sitemap can give your site an edge in web optimization.