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Yahoo Search Marketing

Support Number: 866-924-6676 ?
Support Number: 866-255-0107 ?Control Panel Login

Unable to opt out of “Partner network”, this includes sites that use their PPC feed to backfill their ads and can be anything from a legit site [switchboard.com] to an old style parked page [pentacostalchurches.info]
Advanced Match: As explained by tech a broad match type but he indicated that my ad might show up if they determine it was relevant for a queriy that doesn’t contain a word in my phrases
Standard Match: an exact match

Microsoft Adcenter

Contact Information
adCenter Support Phone Number: 1-800-518-5689
Hours of operation: 6:00 A.M. to 6:00 P.M. PT

Policies

You can not redirect to different urls

Penalties:

Penalties applied for low ctr on any of the following individual keyword, individual order, and individual ad
Orders with less than .2% CTR get penalized and possibally removed.
Reloading a keyword list makes them “new” and clears their history
Keywords that are in your order that don’t generate any impressions will penalize your account also.

Phrase limits:
100k per account @ 3 accounts per credit card » max of 300k keywords
10k per order

Looks like they might be behnd a caching proxy so if there is an error at the destination then the error could exist for some time. In particular I think they cached my 302.

Adwords

Phrase match + 40k in long tail + Keywords in title => didn’t do much for me . Received lots of crap traffic then quality score took a hit and ddeactivated most keywords.
Using Keyword in title… good to increase quality score but nearly no conversions.
Bulk Keyword additions with out targeted ad text that features some element of the keyword doesn’t pass on quality score

Affiliate Manager

Stick with search
Use targeted titles

Adbrite

From their Helpdesk:

Typical CTR less than 1%
Network ad approvals same day if submitted prior to 4pm during the week. Sporadic approvals on the weekend.
Pausing or stopping takes 2 hours typically but might run 24 hours
Site exclusion can be done after your ad appears on the site.
No negative matching ability
Bill after the fact in teirs that get higher as you build a history. If you don’t reach the ceiling they bill you on the last Thursday of the month.

Affiliate Manager

Crap traffic in general
Use site targeting

Robots.txt

Wildcard matching support
http://www.google.com/support/webmasters/bin/answer.py?answer=40367
http://help.yahoo.com/help/us/ysearch/slurp/slurp-02.html
http://search.msn.com/docs/siteowner.aspx?t=SEARCH_WEBMASTER_REF_RestrictAccessToSite.htm#B

Testing Robots.txt
http://www.google.com/support/webmasters/bin/answer.py?answer=35248&ctx=sibling

Moniker

When your using the url forwarding option you can use the follwing to have it automatically insert the domain name into the destination url “<domain_name>”

example:

You forward the domain “bigmoney.com” with the following…

http://searchportal.information.com/?o_id=your_id&domainname=<domain_name>

would become:

http://searchportal.information.com/?o_id=your_id&domainname=BIGMONEY.COM

Filed under: Misc — Scott @ February 3, 2007 2:40 pm