If you are into the web and into fighting you probably noticed this already. Anything UFC related, be it fighters, equipment, or gyms is on the dot tv top level domain.  What a huge investment in a crappy domain extension. Obviously if you have the money the UFC has you can register anything and market it just fine but what about the fighters and gyms? These guys are buying their brand.tv thats a mistake in the long run. For the average user dotCom is the internet and always will be. Building your brand on a site that people won’t find when they type in the dotCom is a tragedy.

Filed under: Misc — Scott @ May 6, 2008 2:47 pm

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