Comments on: Manipulation Techniques inspired by Barry Schwartz http://web-professor.net/wp/2007/07/24/manipulation-techniques-inspired-by-barry-schwartz/ About programming for the web and online marketing. Helping others by creating tools for webmasters, search marketers, and seo's. Teaching others to program through php tutorials, c# tutorials, and other web programming tutorials and scripts. Thu, 11 Mar 2010 03:32:53 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Nine posts to help you succeed http://web-professor.net/wp/2007/07/24/manipulation-techniques-inspired-by-barry-schwartz/comment-page-1/#comment-74409 Nine posts to help you succeed Tue, 01 Jul 2008 16:54:16 +0000 http://web-professor.net/wp/2007/07/24/manipulation-techniques-inspired-by-barry-schwartz/#comment-74409 [...] How to influence user behaviour - Barry Schwartz ( no not SEO Barry ) gave an hour long lecture on how you can influence your users [...] [...] How to influence user behaviour – Barry Schwartz ( no not SEO Barry ) gave an hour long lecture on how you can influence your users [...]

]]> By: Webanalyticsbook » Spoilt of choice http://web-professor.net/wp/2007/07/24/manipulation-techniques-inspired-by-barry-schwartz/comment-page-1/#comment-64813 Webanalyticsbook » Spoilt of choice Fri, 27 Jul 2007 16:24:19 +0000 http://web-professor.net/wp/2007/07/24/manipulation-techniques-inspired-by-barry-schwartz/#comment-64813 [...] friend Scott has a great posting about manipulation techniques. Some of the stuff I heard before in a [...] [...] friend Scott has a great posting about manipulation techniques. Some of the stuff I heard before in a [...]

]]> By: Hawaii SEO http://web-professor.net/wp/2007/07/24/manipulation-techniques-inspired-by-barry-schwartz/comment-page-1/#comment-64494 Hawaii SEO Tue, 24 Jul 2007 23:05:55 +0000 http://web-professor.net/wp/2007/07/24/manipulation-techniques-inspired-by-barry-schwartz/#comment-64494 I love that video. Well worth watching. The decoy effect: Give just a few options and use one as a decoy to get people to make a desired selection. Two bottles of wine… One is $15 and the other is $25. Which bottle do most people choose? It will be about 50/50 because it’s apples & oranges. Three bottles of wine… One is $15, one is $25 and the third is $50. Now which one would most people choose? They will likely choose the $25 bottle. (You don’t want to be cheap. The $25 bottle isn’t that much more expensive than the $15 bottle when compared to the price jump of the $50 bottle, etc, etc... Packages: You can bundle infinite choices into packages. All the packages have some junk mixed in with the treasure. You see this one a lot with cell phone calling plans, cable TV, travel and Desktop computers. The price of individual items is obfuscated by packaging everything under a single price with no line items. Again... You can bundle the infinite choices into just a few packages and then use one as a decoy to manipulate the desirability of the other packages. I love that video. Well worth watching.

The decoy effect:
Give just a few options and use one as a decoy to get people to make a desired selection.

Two bottles of wine…
One is $15 and the other is $25.

Which bottle do most people choose? It will be about 50/50 because it’s apples & oranges.

Three bottles of wine…
One is $15, one is $25 and the third is $50.

Now which one would most people choose? They will likely choose the $25 bottle. (You don’t want to be cheap. The $25 bottle isn’t that much more expensive than the $15 bottle when compared to the price jump of the $50 bottle, etc, etc…

Packages:
You can bundle infinite choices into packages. All the packages have some junk mixed in with the treasure. You see this one a lot with cell phone calling plans, cable TV, travel and Desktop computers.

The price of individual items is obfuscated by packaging everything under a single price with no line items.

Again… You can bundle the infinite choices into just a few packages and then use one as a decoy to manipulate the desirability of the other packages.

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