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Tracking Google Base Referrals using Google Analytics

pirate-scott.jpg

Tracking referrals from Google Base can be difficult and confusing. As noted in todays post by on the Google Base blog one way to solve that problem is to create different landing pages for your Google Base entries. That is not so great advice from a company that suggest that we make pages for people and not bots. Besides the amount of effort you would have to put into making the pages, you could end up looking spammy and creating a metric crap ton of duplicate content. I don’t think the they really thought this post all the way through.

An altogether easier way it to simply add a query string to your Google Base submission that designates the source of the traffic. An example might look like this “http://mycoolsite.com/super-cool-page/?ref=base”. Then to determine the amount of traffic you get from Google Base go to the Content Section, select the “landing pages report”, and in the “find url search” at the bottom search for urls containing “ref=base”.

Now isn’t that much easier than duplicating your whole site?

Step One:
step1.jpg

Step Two:
step2.jpg

Step Three:
step3.jpg


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Filed under: Misc — Scott @ May 10, 2007 11:45 am Sphinn Digg!

5 Comments »
Comment by Matt McGee
2007-05-11 03:31:28

LOL - the images are priceless, Scott. :-)

 
Comment by caroline
2007-06-21 04:12:27

I’m glad someone makes sense, unlike Googlebase blog! :-)

 
Comment by SW
2007-12-03 16:52:11

Geez, it doesn’t get any easier than that! You rock!!

I love the fine images too. Without even realizing it, you gave me some other food for thought, which I’m thankful. :)

 
Pingback by SEMMYS
2008-01-15 13:58:43

[...] Tracking Google Base Referrals using Google Analytics Scott Horne, Web Professor | 5/10/07 [...]

 
2008-01-22 17:39:53

[...] Tracking Google Base Referrals using Google Analytics Scott Horne, Web Professor | 5/10/07 [...]

 
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