Comments on: $100 a day http://web-professor.net/wp/2007/02/26/100-a-day/ About programming for the web and online marketing. Helping others by creating tools for webmasters, search marketers, and seo's. Teaching others to program through php tutorials, c# tutorials, and other web programming tutorials and scripts. Mon, 23 Jan 2012 18:32:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Scott http://web-professor.net/wp/2007/02/26/100-a-day/comment-page-1/#comment-36811 Scott Sun, 06 May 2007 19:38:03 +0000 http://web-professor.net/wp/2007/02/26/100-a-day/#comment-36811 lol.. ok so whats so great about what you do Mr. Anonymous? lol.. ok so whats so great about what you do Mr. Anonymous?

]]> By: The truth http://web-professor.net/wp/2007/02/26/100-a-day/comment-page-1/#comment-36731 The truth Sun, 06 May 2007 10:06:16 +0000 http://web-professor.net/wp/2007/02/26/100-a-day/#comment-36731 You are a whore, and add nothing of value to this world. You are a whore, and add nothing of value to this world.

]]> By: Museums Online http://web-professor.net/wp/2007/02/26/100-a-day/comment-page-1/#comment-19327 Museums Online Fri, 09 Mar 2007 23:15:18 +0000 http://web-professor.net/wp/2007/02/26/100-a-day/#comment-19327 Once you get the ball rolling (and sounds like you're well on your way) .. it is DEFINATELY more fun than consulting .. Once you get the ball rolling (and sounds like you’re well on your way) .. it is DEFINATELY more fun than consulting ..

]]> By: Al. http://web-professor.net/wp/2007/02/26/100-a-day/comment-page-1/#comment-18034 Al. Thu, 01 Mar 2007 17:24:56 +0000 http://web-professor.net/wp/2007/02/26/100-a-day/#comment-18034 Well done Scott! That's a nice one to hit. I've been having similar problems with AdWords myself and can agree with your_store that "exact match on every permutation of a phrase" seems to work much better. Cheers, Al. Well done Scott! That’s a nice one to hit.

I’ve been having similar problems with AdWords myself and can agree with your_store that “exact match on every permutation of a phrase” seems to work much better.

Cheers,
Al.

]]> By: your_store http://web-professor.net/wp/2007/02/26/100-a-day/comment-page-1/#comment-17760 your_store Tue, 27 Feb 2007 14:46:20 +0000 http://web-professor.net/wp/2007/02/26/100-a-day/#comment-17760 Thanks for the update. I had a feeling you were doing CPA, as Adsense seems to have fallen out of favor for monetizing PPC traffic. I've been mainly doing online retail for the past eight years, but I think it's time to start dabbling in the CPA game again. Thanks for the kick in the butt :) Thanks for the update. I had a feeling you were doing CPA, as Adsense seems to have fallen out of favor for monetizing PPC traffic.

I’ve been mainly doing online retail for the past eight years, but I think it’s time to start dabbling in the CPA game again. Thanks for the kick in the butt :)

]]> By: Scott http://web-professor.net/wp/2007/02/26/100-a-day/comment-page-1/#comment-17758 Scott Tue, 27 Feb 2007 14:30:39 +0000 http://web-professor.net/wp/2007/02/26/100-a-day/#comment-17758 @Dave.. thanks for the advice and I'll pick that book up. :) @your_store.. I am focusing on CPA offers. I have done PPC -> Adsense and the margin wasn't there. It was quick but I have been around the block, I have great analytics, and some money to play with so all that together made it easier. Had I tried this say 3 or 4 years ago I am sure the story probably would have been much different. The experience I have in other feilds has really made this easy. @Dave.. thanks for the advice and I’ll pick that book up. :)

@your_store.. I am focusing on CPA offers. I have done PPC -> Adsense and the margin wasn’t there. It was quick but I have been around the block, I have great analytics, and some money to play with so all that together made it easier. Had I tried this say 3 or 4 years ago I am sure the story probably would have been much different. The experience I have in other feilds has really made this easy.

]]> By: your_store http://web-professor.net/wp/2007/02/26/100-a-day/comment-page-1/#comment-17755 your_store Tue, 27 Feb 2007 14:00:07 +0000 http://web-professor.net/wp/2007/02/26/100-a-day/#comment-17755 That was quick, congratulations are definitely in order. "I am thinking that I need to customize ads for groups of keywords based on a root word they all contain." I'd suggest that and playing with your match type strategy. I have the best luck using exact match on every permutation of a phrase plus a liberal dose of broad match to catch the long-tail stuff. Care to share what type of offers you're using? Not so much the niche, but are you sending your clicks to a contextual PPC program, such as Adsense, or are you promoting affiliate offers? Congratulations again. It looks like you'll soon be able to cut down on the hours spent on consulting. That was quick, congratulations are definitely in order.

“I am thinking that I need to customize ads for groups of keywords based on a root word they all contain.”

I’d suggest that and playing with your match type strategy. I have the best luck using exact match on every permutation of a phrase plus a liberal dose of broad match to catch the long-tail stuff.

Care to share what type of offers you’re using? Not so much the niche, but are you sending your clicks to a contextual PPC program, such as Adsense, or are you promoting affiliate offers?

Congratulations again. It looks like you’ll soon be able to cut down on the hours spent on consulting.

]]> By: Dave Davis http://web-professor.net/wp/2007/02/26/100-a-day/comment-page-1/#comment-17712 Dave Davis Tue, 27 Feb 2007 05:29:04 +0000 http://web-professor.net/wp/2007/02/26/100-a-day/#comment-17712 Glad to see you're doing well Scott. The initial investment can seem a lot to some but worth it. I invested $7000 in one week to get the data I needed from Adwords for my first (successful) venture into PPC marketing. Setting up goal tracking in Google analytics is also an important factor. If you can afford it, have a read of Marketing Sherpas "Landing Page Handbook". I assure you, it's worth it's weight in gold :) Finally, for your keywords deactivated for search, use the adwords editors inbuilt "Keyword Grouper". Make sure you go back and check manually, as sometimes it gets it wrong. Then, as I said on previous posts, work on your QS. Not just adcopy QS but landing page QS. Bear in mind too that the landing page QS may not be just for that particular landing page but for the whole site. On some of my campaigns, I am paying three times LESS for a position higher then my competition. (Don't ask how I know that). Brad Geddes has a great qrite up on improving QS here: http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/ Some of the stuff might seem a little.... stupid, but believe me, he has it SPOT ON. So that's my rant. I should really post something on my own blog. I always end up putting my blog posts as comments on others! You're my latest victim! Glad to see you’re doing well Scott. The initial investment can seem a lot to some but worth it.

I invested $7000 in one week to get the data I needed from Adwords for my first (successful) venture into PPC marketing. Setting up goal tracking in Google analytics is also an important factor.

If you can afford it, have a read of Marketing Sherpas “Landing Page Handbook”. I assure you, it’s worth it’s weight in gold :)

Finally, for your keywords deactivated for search, use the adwords editors inbuilt “Keyword Grouper”. Make sure you go back and check manually, as sometimes it gets it wrong.

Then, as I said on previous posts, work on your QS. Not just adcopy QS but landing page QS. Bear in mind too that the landing page QS may not be just for that particular landing page but for the whole site. On some of my campaigns, I am paying three times LESS for a position higher then my competition. (Don’t ask how I know that). Brad Geddes has a great qrite up on improving QS here: http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/

Some of the stuff might seem a little…. stupid, but believe me, he has it SPOT ON.

So that’s my rant. I should really post something on my own blog. I always end up putting my blog posts as comments on others! You’re my latest victim!

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