Chris Boggs wrote about baloney keyword tools and I am in complete agreement. The tools that are out there are full of bullshit statistics that simply can’t be taken at face value.
First of all results from keyword research tools should to be considered relative indicators of traffic. They are relative to to the other data they have presented the researcher. So if you log into Keyword Curious and pull up data on the phrases apples, oranges and chocolate you get the following results:
chocolate: 71
apples: 19
oranges: 5
The numbers seem so low that it might worry you but it shouldn’t. Since no one, not even the legacy keyword tools, get complete samples the estimates at true numbers are always wrong. All you can take away from the numbers is chocoloate is searched for several orders of magnitude more than oranges. This is true if you use true sampling numbers like mine at Keyword Curious or you use the misleading estimated numbers by other providers.
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| Filed under: Misc — Scott @ January 30, 2007 4:23 pm |
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Hi Scott:
I totally agree with both you and Chris’s opinion about keyword tools. There isn’t a tool to my knowledge that can sample enough of the web to give accurate numbers. I guess that’s one of the reason’s people hire us web marketing SEO types because we truly understand that.
I never rely souly on one tool or statistic when doing any kind of analysis. Keyword research, reverse engineering, hub identication or what have you. I have to use many coresponding factors and key indicators before I can be relatively certain that promotions are going in the right direction. And even then it will take alot of actural time comparison to tweak things just right.
Do you think someday it will be possible to measure this accurately? I hope so.
Darwin