This session was a review of websites to come up with suggestions on methods to build links. Turned into mostly a site analysis and the audience was dominated by newer SEM’s and non SEM’s.

TicketsToGo.com
This website came up in the Organic Clinic and is full of template webpages that keywords are dynamically inserted into. Pretty spammy all in all, IMO.

• Indicated that the site looks like a directory.
• site owner says has 16000 backlinks, used to be in the top for concert searches
• Panel said that the site had less content than needed
• Panel indicated that link survey and optilink were tools they used for link analysis
• Notes:
  In general the panel seemed to be behind on tools and queries. Speaker used link: command in google to analyze backlinks. wtf?

Alianza.com:

• VOIP company for Hispanic audience
• Has a terrible site structure
• Owner said he doesn’t want reciprocal links had a bad understanding links. Worried about people leaving his site.
• Government Utility pages that list links to informational websites are good resources for inbounds.
• Asked about affiliate links for inbounds, panel responded that the affiliate program should be used for sales not links. DUH
• Panel said that hosting location is important for language index analysis. I disagee for google I beleive it is more concernend about the language the inbound links to a site are in

Notes:

• Bindl indicated that an info page could be used to attract links
• Panel didn’t stress very well that link mix is important. It tried to but didn’t communicate it well to the newbs in the audience.
• Audience member asked about site wide links and said they were bad seemed to misunderstand that mix of link types was important.

AceTool.com:

• He had a duplicate content issue
• Panel indicated value add and public relations.
• The site was is pretty much a straight affiliate feed with no value add in it.

Mobiledia.com:

• Review website that was full of content on phones
• Was a great website.
• User was worried about the large cell phone companies taking his serps
• Panel stressed that using alerts to track what competitors were doing to give timely responses.

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