What is SEO and How to Get Started? First off, ever wondered how Google, Yahoo, or other search engine websites find what we are looking for on the web?
Search engines save all words and information we type in their websites and catalogues them so that they can give out the best answers for their patrons. They search and collect data in every websites so that they can give people what they are exactly looking for. The returned pages that we are given are the search results. When you have a website, you want more people to see it, right?
Search result is important because it is how search engines like Google rank your website. And to get a better ranking, your website has to have the elements search engine needs for their system. And thus, SEO or Search Engine Optimization comes in.
Search engines rank websites by relevance and authority. Relevance is the amount of words and page content while authority is based on the quantity and quality of other pages linking towards your website. Words matter a lot because search engines account for all the words on the web. That way search engines can narrow down the results and show only the pages that you are looking for. Page title is also as important. Every website has an official web title. It normally speaks of the summary of your website which could be comparable to a book or movie title.
Words used in a link are also ideal. For example, the word business is linked to your website, search engines will think that the word business is related to your website. This way, when people search for business on the web, your site will be ranked highly. Links between pages are also significant. A link from another page signals a recommendation thus telling people that it has a good content. A webpage with multiple links coming to it smells pleasant to search engines.
So in other words SEO comprises writing pages that contain keywords, words people commonly use in searches, excellent content, and get anchored links from other pages to show how relevant your webpage is compared to others. Links from other webpages are recommendations and recommendations get you better page results. Yes, links are important but don’t interchange quality from quantity.
It is acceptable to have plenty of resources but a few relevant links to your page will induce heavier weight and better impact on how your page gets ranked compared to a few hundreds of inferior links as sold by lots of SEO companies. As a matter fact, if an SEO company seduces you for a number of links for a set price, turn it down immediately, they are spammers and will do no good for your webpage.
Lastly, SEO is not an overnight thing. It may take a few months for you to see your webpage see it flourish. It may take a while to build up your site before search engines rank yours to a competitive level. Just be patient and all your hard works will never go in vain.