You’re now on your way to becoming a serious Search Engine Optimization Expert. No, I’m not exaggerating. The difference between you and the others out there ‘learning’ SEO is that i’m going to make sure you get your butt out there and get to work. With every website you build – you learn more than the average ‘SEO.’ Most of those experts don’t do their own testing (you’ll be doing this just by building your sites and managing them). They don’t have the real world experience, but you will. You’re about to dive into one of the most amazing traffic sources available. While everyone thinks they know what it takes for getting top rankings, you’re going to do it.
What I want you to do is read this section and then go look at websites online (even while you read through each section). This will help solidify the knowledge you’re digging into. It will help you see and understand what we’re discussing here. It’s going to help you learn faster so that you can start making money as soon as possible. While SEO Traffic is slow (as in it takes time to get it), it can be much quicker than the way other SEO’s do it, if you simply follow the training in this module.
There’s 2 factors in SEO.
1. On Page SEO Factors
2. Off Page SEO Factors
The On page factors are the most difficult to grasp for some, but we’re going to go right through that and make sure you learn it quickly and easily.
The Off Page factors are actually more time consuming. Technically, Off Page factors are simply link building. We’ll get into that shortly.
On Page SEO Factors
Domain: your domain can be the most important part of your site. Are you targeting a keyword in your domain or is it a general domain that you’re simply using for branding? Using a keyword rich domain can help you rank high easier, but it’s not always necessary, or efficient. We’ll dig into this a little more later.
Structure of URL’s: How are you going to structure your URL’s? If you’re using categories you want to be careful to not have too long of a URL. You always want to target keywords within your URL, even if your Domain already covers that keyword. For instance, http://bluewidgetsreview.com/blue-widget-5000x is a good, solid URL for targeting Blue Widgets and the actual product – blue widget 5000x. The keyword within the URL works great, so make sure you use your URL’s wisely!
Page Title: The page title is, to me, the absolute most important aspect of your website. It tells google (during document analysis) what your website is about. It helps them understand it right off the bat, then they can analyze your content and so on. But having the keyword at the title says “Hey dude, this is what I want to rank for, k? Cool.”
Description Meta Tag: You need to always make sure that your description meta tag is complete. I have been preaching this for years and the best way to use it is to sell with it. When google shows your site in their results they will either use your Description Meta Tag or simply find random text to show…that’s not good. We want our description to be used and we want to use it to sell! “Find out why the Blue Widgets are the most amazing widgets ever produced! Get your 50% off coupon while supplies last!” …see what you’re able to do? You’re literally creating an advertisement in the SERPS!
Keyword in Content: While it’s not mandatory, Google wants to see your keyword appear on your content for that page in particular. This helps them make sure that you’re not spamming and trying to manipulate their Search Engine listings (SERP’s). Don’t force the keyword in there many times over, simply make sure it appears a few times or so.
H1, H2, H3, etc: A lot of people will swear up and down that you NEED to have your keyword in a Headings tag (H1 = heading1 which is the largest, H6 is the smallest). This is not true at all. You can benefit with an H1 tag and slip a keyword in there (or a related term), but it’s not mandatory.
Alt Text: Alt Text appears when you hover over an image. This helps Blind people out as they use Text-to-Speech readers to help them browse the web. But it also helps Google learn what your image is about, too.
Anchor Text in links: very important…using Keywords in your Anchor Text helps Google associate the site you’re linking to with the actual content of that site. The same goes with sites linking to you!
As you can see, the On Page Factors are pretty simple.
We always want to make sure we choose a domain with the following:
a) Either it should be a keyword-rich domain name (so you can get higher rankings based on a specific product or niche), or…
b) A domain that is more generalized. Something that you can use to create an authority site.
I created this Domain Tutorial here if you want to learn more about choosing a good domain.
The structure of your URL’s need to be focused on SEO. There’s simply no other way to put it. You need to have your keywords within your URL’s if at all possible (not always possible). Do your best and be sure not to make your URL’s appear spammy!
This is the most important part of your website, in my opinion. It is the first thing Google sees and it tells them what you believe your site is about.
This is what you must have on every site. If you use scripts like WordPress – you simply fill in the data in the Admin Control panel for Site Title.
At the top of a Web Browser, this is what the title would show:
That’s the result of your HTML Title tag. Again, if you use a script – you most likely will never need to touch the title tag within the code.
As I said above, your Meta Description is important. You definitely need to make sure you have a Description for your site and use this area to sell your site. Do a search and see what your competition is doing. It’s very easy – simply do a search in Google and look at the results. Each listing should have the Title of the site and the listing below it, like this:
Some websites sell, some don’t. Use yours wisely so that you attract more clicks!
Here’s what the code looks like:
<meta name="description" content="Ready to learn what it takes to become a real Affiliate Marketing Professional? Learn Internet Marketing from the Pro's!" />
H1, H2, H3, H4, H5, H6 aka Headings
I usually find it easy to use these for keywords if the pages are targeted for that keyword. No need to force it in there, make it flow as it should. These are used to help separate content and give your website more structure and make the content flow nicely.
If you can get your keyword in there, great. If not, that’s fine.
The content of your site is important. We need to remember one thing:
Your content is for your readers, NOT for the search engines. What’s the point of a website if it’s just to get ranked? Nothing, that’s what. You need to write for your visitors so that you can convert them into buyers. That’s your job, not just getting high rankings in the SERPS. While you shouldn’t have any problem finding ways to get your keyword in there (since the page should be based on it anyways), there may be some situations where you cannot.
While you’ll hear about people making their content “SEO friendly” or “keyword rich,” they’re doing it all wrong. I don’t care if they rank #1 for “diet.” They will not convert many visitors. There’s absolutely no point in high rankings if your content cannot convert visits into sales.
It’s fine to use keywords in your content as long as it’s written with the reader in mind. But don’t write for anything but those readers. We need sales. Not rankings. Sales.
Sorry for the repeated message, but it’s very important. As much as I like high rankings, I like my money more.
When you prepare content for your site you can try to sprinkle in your keywords within that content. As a matter of fact, if the content is based on a page that’s targeted for a keyword, it shouldn’t be hard. But if you feel that you’re forcing it, don’t push it. Sell, sell, sell (just don’t overdo it! ).
Off Site SEO
Off Site SEO is pretty simple. We’re talking about getting links here.
Backlinks (aka links)
After we get our website completed, it’s time for link building. This is my favorite part of the process because it’s a bit more challenging. I’m going to teach you how to take advantage of many tools (paid tools, unfortunately, but I have discount links that are not affiliate links!) so that you can beat the heck out of the competition and get fast rankings!
Backlinks are the lifeblood of your rankings. I’m not going to say I know Google’s Algorithm, but I will say that I’ve done enough testing with my own sites to prove that Links are probably 90% (or more) of what they use to rank your site!
You’ve probably come across tons of outbound links on websites that go to other sites based on the author’s suggestions or maybe it was a link on a blogroll. These links are telling Google that this site (that the link is pointing to) must be important.
As an affiliate, it’s tough to get links to your site if it’s not an authoritative site (a site that has authority on a certain subject… in other words, a site that a lot of people trust and feel like it’s a very important site on that subject). You might start out building basic review sites. Unfortunately, those don’t get many links.
But let’s pretend that you have built a blog about making candles. You blog about once a day, so you can build up some good content over a few month’s time. People are finally starting to take notice and they start linking to you. Someone might link to a blog post about banana scented candles that you made a post about, from Twitter. Then you post a video on YouTube.com and even more people start linking to that video, which actually links to you. You’ve created a nice little site that’s now automatically building links for you.
Here’s what your links might look like:
This link will eventually get followed by Google and they will analyze the anchor text (“orange scented candles” is the anchor text). They’ll realize that the page that was linked to must be about orange scented candles and will then look at the content and analyze the page. If they agree, they’ll start ranking it. Pretty cool, right?
The more links you get with that anchor text, the more Google believes your site is important for that search term. So when someone does a search in their site for “orange scented candles” – you may come up on the front page eventually! This means more visitors, which equals more opportunities for conversions
Here’s what a basic HTML link looks like:
<a href="http://www.affiliit.com">affiliate marketing</a> The code is pointing to affiliit.com's home page and using "affiliate marketing" in the anchor text so that Google knows what the site is about. Now only the person posting the link has control over what goes in the anchor text. If that's you, great! That means you can use whatever you would like. If not, too bad. It's not in your control unless you can ask them to change it.
We’ll dig into Link Building a bit more later on. For now just remember the basics that we went over.