Everyone who owns and operates a website knows that they have to have an internet presence to be found. Potential customers and clients aren’t inclined to scroll through page after page of recommendations to find the product or services they desire.
Everyone is moving at a quick clip. Information is running on a constant loop of ever-changing options.
How do you as a business professional keep up?
Well, according to recent Google changes, in order to be found, your well thought out, impeccably designed and integrated website has to be mobile friendly or your customers will never find you.
You see, there are these powerful phenomena that many don’t understand the ins and outs of, but most people know could make or break a business, known as algorithms.
When these magical computations work in our favor, we – our websites – rank higher in search engines.
When they are working against us, our websites are essentially relegated to nothing more than dust in cyberspace.
Our services or products simply won’t be seen.
Any web marketer worth his or her salt knows that in order to make these pesky numbers work for us, we have to start with a solid mobile friendly foundation – the mobile friendly web.
How do you do that if you know nothing about website development?
Here’s a breakdown of the dos and don’ts of the mobile friendly web:
- Don’t create a brand-new site directed for mobile devices. Use the one you have but with enhanced integration capabilities. You don’t want to do a copy and paste job here. Take a good, hard look at your site and determine what you can cut and what you absolutely must keep. The idea here is to avoid duplicating the same information and images.
- There’s nothing worse than having an unsightly website. Consider the size of your graphics and text and adjust them accordingly. Not everyone is using the same kind of device. Make your site one that is user friendly for every device.
- If you must do only one thing, this is it. Make sure you have a viewport meta tag. It will save you and your audience hours of unnecessary stress.
- Check the fit. Remember that the devices people are using are small. The last thing you want is to have huge letters or enormous buttons covering up valuable information or taking too long to load on a page. Keep it simple. It will save you a hassle later.
- Grainy, poor quality images must go. The choice is simple, don’t skimp on high quality images.
- Be careful of auto-zoom. If anything can distort a layout or image, that can.
- Quality video is your friend. Avoid using cheap or poor quality videos. Avoid expensive options. Instead, remember that YouTube is your friend. It will save you time, trouble and headache.
- Don’t rely on only the mobile friendly web to do all the work. Always include a hyperlink to your full website. Make sure it’s in a prominent place or two to encourage browsers to click over.
- Setting it and forgetting it will only lead to problems. Stay on top of your site. Things change. Problems arise. Websites go wonky. Regular check it. Make sure all links and buttons work and update when necessary.
The bottom line, create or have a professional create a mobile friendly version of your site that’s fully integrated and designed to make for an simple and enjoyable experience that clients will return to time and time again.